Brief 1: Yin Yang

This brief has been carried on from the Design Practice module where I created a poster, flyer and leaflet as well as the wall proposals for an exhibition based on the theme of grids. It was called In/Visible Grids and featured the work of Josef Muller-Brockmann and Piet Mondrian. In a tutorial with Fred we decided that there were too many deliverables for me to be able to complete everything to a high standard in the time available so we split the brief into 2.

Brief:
A museum, gallery or public space in your area is planning to produce an exhibition/installation featuring graphic design. Instead of the typical homage to a single designer or group, the aim is to stimulate awareness of the diversity and influence of typo/graphic design as a communication medium. You are required to develop concepts for an exhibition featuring the work of two graphic designers whose work is complementary. They may be contemporary designers working in different fields or designers from different eras whose work reflects the changes in style and attitude of the two periods. They should be designers whose work has had political, social or environmental influence. While your proposals should incorporate the essence of the designers’ work, this is not merely a showcase for their work. You must establish a format and visual style for the exhibition that expresses complementarity. This factor is central to this project as most of us, during our design education, have been required to design something in the style of a particular designer or design group. We do not want to see proposals in the style of your favourite designer. Your challenge is to make a statement about the influence of typo/graphic design.

Target Audience:
The host location must satisfy its regular visitors but is developing this project in conjunction with local education institutions at all levels to stimulate awareness of Graphic Design.

Requirements:
• Catalogue – cover design and four double-page spreads, including introductory spread—or equivalent. A minimum of 1000 words must be incorporated. This text matter should be presented separately as marked-up copy. Content, style and production specifications should reflect your treatment of the exhibition. A same-size dummy catalogue and details of grids should be provided. I have decided to change this into a full publication rather than just 4 dps.
• Admission ticket
• An innovative piece of merchandise