Brief 3: Magic

Brief:
To inspire a new generation to become magicians – to learn the art of illusion and help ensure the survival of magic. To have fun but also to develop other skills in the process – discipline, focus and commitment. For some it may even become a new career. You are required to propose and promote a new group/society/organisation that young people will want to join, developing a lasting interest in magic. It has to be fun, inspiring and make magic cool!

Target Audience:
Children/teenagers

Requirements:
- Visual identity
- Information pack containing at least 4 printed items including promotional poster & membership card
- Must be mailable